Levi’s had briefed Reason to transform their sales process, improving the customer experience, reducing the amount of samples. Working as one team with account managers, merchandisers, designers and executives, we spent 6 weeks creating prototyping and learning. What we learned was no matter how digital you make the selling session if clients have not engaged with the brands and products beforehand the selling sessions would be drawn out and tedious.
Our solution was a chance to extend the selling session process, taking much of the focus — and intensity — off of the day (or days) in the showroom. We wanted to create more time for the buyer to familiarise themselves with their assortment, as well as the marketing campaign around the latest season.
Thanks to Covid what began as a digital pilot for 6 of their retail clients, suddenly needed to be instantly deployed across their European account network. The platform has now become a major strategic initiative for Levi’s, being expanded globally, covering owned retail stores and expanding across brands
The success of the remote sales experience across Europe, led to eager requests from other regions, and Levi’s other brands such as Docker’s. It has become a major strategic initiative, now used globally for Levi’s retail stores as well as for over 250 wholesale clients, across multiple brands and currencies.
The new platform digitally underpins the entire wholesale stock selection process. It builds in data, flexibility, transparency and speed, allowing more responsiveness to market trends.
Wholesale partners purchasing on the platform
Increase in pre-booked clothing orders
Faster wholesale fulfillment
Designing, building and launching a new subscription-based website
